For fans worldwide, the question “Where Does Bluey Live?” has sparked curiosity and imagination. The beloved Australian children’s show, Bluey, has captured hearts globally with its heartwarming stories and relatable family moments. Now, in an extraordinary opportunity, one lucky family was able to experience life in the iconic Heeler house, as it was listed on Airbnb in Brisbane, Queensland. This unique stay offered the ultimate Bluey immersion for devoted fans.
Bluey, produced by Ludo Studio, follows the everyday adventures of Bluey, a spirited six-year-old Blue Heeler puppy, alongside her Mum (Chilli), Dad (Bandit), and younger sister Bingo. Broadcast in over 60 countries, the show resonates with both children and parents for its blend of humor, heart, and authentic portrayal of family life.
Airbnb collaborated with BBC Studios, the global distributor and co-commissioner of Bluey, to bring this whimsical experience to life. Located on a peaceful, leafy street in Brisbane, a city that inspired the show’s vibrant backdrop, the Heeler house was meticulously recreated. Every detail was carefully considered to mirror the cartoon home, offering Bluey enthusiasts a truly immersive experience.
From the moment guests arrived, they were enveloped in Bluey’s imaginative world. The familiar red letterbox, the charming bay window, and even the bone-shaped chimney were instantly recognizable, bringing the cartoon dwelling into tangible reality.
Stepping inside, the house unveiled an interior design that blended mid-century modern aesthetics with playful, colorful accents, mirroring the Heeler family’s style. The playroom, a central hub for Bluey and Bingo’s adventures, was brought to life with its signature rainbow canopy, a vibrant kiwi rug, and an array of toys, including the iconic Chattermax and Magic Xylophone. This space was designed to inspire imaginative play, allowing guests to step directly into Bluey’s world.
The children’s bedroom continued the immersive experience, featuring twin single beds beneath a custom stained-glass window. Colorful lanterns and cloud cushions added to the whimsical atmosphere, while a hand-crafted watermelon rug completed the playful décor. Parents could retreat to Bandit and Chilli’s master bedroom, a serene space furnished with a queen-sized bed, rattan furniture, and calming neutral tones.
The backyard was transformed into a verdant playground, encouraging outdoor family fun. A BBQ area, a child-sized trampoline, Grannies’ car, custom toadstool seats, and bespoke dog garden gnomes created an inviting space for games like Horsey Ride and Keepy Uppy. The fully stocked fridge even included Bandit’s legendary duck cake, adding a delicious touch to the Bluey experience.
The backyard of the Bluey Airbnb house, with Grannies' car and toadstool seats visible.
This exclusive weekend getaway offered more than just a stay in a themed house. The itinerary included:
- A behind-the-scenes tour of Ludo Studio, the creative heart of Bluey.
- A Chinese takeaway feast enjoyed in the backyard, spring rolls included.
- A duck cake decorating session, allowing families to recreate Bandit’s culinary masterpiece.
- A puppet-making craft session featuring Bob Bilby, a beloved Aussie marsupial character from Bluey.
Close-up of the kitchen in the Bluey house, highlighting the mid-century modern design.
This two-night stay, designed for two adults and two children, was an incredibly affordable AUD $20 (or AUD $10 dollarbucks per night!). This once-in-a-lifetime experience was available exclusively to Australian residents.
Bookings were highly sought after and available on a first-come, first-served basis. Bluey enthusiasts could request to book the stay via Airbnb, requiring a verified profile, positive review history, and adult status. Airbnb emphasized its commitment to ensuring positive experiences for guests, hosts, and the local community.
The living area of the Bluey house Airbnb, showcasing the playful pops of color and mid-century furniture.
For fans outside Australia or those who missed the booking, an Online Experience was also offered. Hosted by Jazz D’Arcy, a Bluey composer, and Cherie Lange, a Brisbane-based choreographer, this interactive workshop allowed families to participate in Bluey-themed singing and dancing from the comfort of their homes.
Susan Wheeldon, Airbnb Country Manager for Australia and New Zealand, expressed her delight in bringing the Heeler house to Airbnb, recognizing the global appeal of Bluey and the unique joy it brings to families. Madeleine Jelfs, Bluey Senior Marketing Manager at BBC Studios Australia and New Zealand, highlighted the fans’ deep affection for the Heeler house and the beautiful Queensland locations featured in the series.
The master bedroom of the Bluey house, featuring rattan furnishings and neutral tones.
While this specific Airbnb stay was a limited event, it underscores the immense popularity of Bluey and the deep connection fans feel to the Heeler family home. The question “where does Bluey live?” is answered not just with Brisbane, Australia, but also in the hearts and imaginations of children and families around the world who have embraced this exceptional animated series.
Another view of the living area in the Bluey Airbnb house, showing the cloud cushions.
The Bluey house Airbnb experience provided a tangible link to the show’s charm, allowing fans to step directly into Bluey’s world and create their own Heeler family memories. It was a testament to the show’s global impact and its ability to resonate with audiences seeking heartwarming stories and a touch of Aussie humor.
