For years, Hoda Kotb has been a beloved fixture on TODAY, greeting audiences with her warm smile and insightful interviews. As a cornerstone of morning television, her presence has been synonymous with the start of the day for countless viewers. However, with the recent announcement of her departure from TODAY in 2025, a significant question has arisen: Where Is Hoda Kotb Going next? Fans and industry observers alike are eager to know what the future holds for this iconic personality.
While leaving TODAY marks the end of a significant chapter, it’s far from the end of Kotb’s career. In a recent interview with PEOPLE, Kotb offered a glimpse into her exciting plans post-TODAY, reassuring fans that she’s not slowing down. Her decision to step away from the daily grind of morning television is driven by a heartfelt desire to dedicate more time to her daughters, Haley and Hope. However, this change in pace is also paving the way for a deeply personal and impactful new venture.
Kotb revealed that she is in the early stages of developing a wellness-focused project, a passion that has been ignited by her own journey towards personal well-being. This new direction isn’t a sudden pivot, but rather an organic evolution stemming from her personal experiences and explorations in wellness practices. Inspired by breathwork and other techniques she has learned from friends like Jenna Bush Hager and Maria Shriver, Kotb envisions creating a platform to share these insights and help others on their wellness journeys.
The concept is still in its nascent phase, but Kotb’s vision points towards a smartphone app centered around wellness and wellbeing. This aligns perfectly with her genuine interest in helping people feel less stressed and more centered. She explained that her own positive experiences with wellness practices sparked the desire to share these tools more broadly. “When I learned some of these things, I was like, ‘Wait, why do I feel like my baseline feels less stressed? Why do I feel this way?'” she shared, highlighting the transformative impact these practices have had on her life.
Kotb’s venture is not born out of a need to fill time, but rather from a genuine desire to contribute something meaningful and helpful. She sees it as an opportunity to combine personal fulfillment with a valuable service to others. The project reflects her inherent drive to challenge herself and explore new avenues, even as she enters a new phase of her life post-TODAY. This spirit of continuous growth and her commitment to making a positive impact are central to understanding where is Hoda Kotb going.
The news of Kotb’s departure from TODAY and her upcoming wellness project has resonated throughout the NBC family and beyond. Jimmy Fallon, a friend and colleague, playfully expressed the sentiments of many with a humorous yet heartfelt reaction. During Kotb’s appearance on The Tonight Show, she recounted Fallon’s message upon hearing the news: a bottle of wine accompanied by a card simply stating, “What the hell?” Fallon’s jest underscores the affection and high regard Kotb is held in, and the anticipation for her next steps.
Hoda Kotb’s decision to leave TODAY is undoubtedly a significant change, but it’s also the beginning of an exciting new chapter. While her daily presence on morning television will be missed, her foray into the wellness space promises to be an inspiring and impactful endeavor. For those wondering where is Hoda Kotb going, the answer is towards a future where she continues to uplift and connect with people, now through a different, yet equally meaningful, platform focused on wellbeing and personal growth. Her journey is a testament to her dynamic spirit and her unwavering commitment to making a difference.
