Valentine’s Day may spark thoughts of romantic lingerie, but the truth is, any day is a perfect occasion to refresh your lingerie collection. Upgrading your underwear drawer with beautiful and comfortable pieces is a simple act of self-care that can boost your confidence and add a touch of luxury to your everyday routine. However, with countless online options, finding the best places to buy lingerie can feel overwhelming.
That’s why we’ve curated a definitive guide to the top online lingerie retailers. Whether you’re searching for direct-to-consumer brands offering seamless online shopping experiences or department stores with extensive and desirable lingerie sections, we’ve got you covered. Our list includes options for every preference, from minimalist essentials to statement pieces perfect for special occasions or adding a little excitement to a night in.
We’ve considered every style and need, highlighting retailers that cater to minimalists seeking simple and reliable styles, those who desire bold and unique lingerie, and shoppers looking for the convenience of major retailers with a vast selection of brands. Many of these online stores also offer virtual fitting guides and expert advice to ensure you find the perfect fit from the comfort of your home.
Ready to discover your new favorite lingerie destination? Explore our guide to the best places to shop for lingerie online and find pieces that make you feel confident and beautiful.
Free People
Free People’s lingerie collection embodies a bohemian spirit with delicate lace and comfortable designs perfect for daily wear. Known for their effortlessly chic bralettes and underwear sets, Free People offers a wide range of styles, from everyday essentials to alluring slips and cozy pajamas. A major draw is their accessible price point, with most pieces priced under $100, allowing you to indulge in beautiful lingerie without breaking the bank.
Free People Midweek bralette in white lace, a comfortable and stylish everyday lingerie option.
Free People Midweek thong in white lace, matching the bralette for a coordinated and comfortable lingerie set.
Skims
Skims, a brand founded by fashion icon Kim Kardashian, has revolutionized the lingerie and shapewear industry. Initially known for its shapewear, Skims has expanded to include a diverse range of comfortable and stylish intimates suitable for everyday wear. What sets Skims apart is its focus on inclusivity and body positivity, offering a wide range of sizes and shades to complement diverse skin tones. Their website provides helpful guides to navigate their collections, making online lingerie shopping easier and more accessible. The highly sought-after Fits Everybody collection, known for its seamless and comfortable designs, is a must-explore.
Skims Fits Everybody demi bra, a comfortable and supportive bra perfect for everyday lingerie.
Skims Seamless Sculpt briefs, providing light shaping and comfort for all-day wear.
Saks Fifth Avenue
For those who appreciate the classic department store experience, Saks Fifth Avenue offers a curated online selection of women’s intimates from top lingerie brands. Shopping at Saks online provides access to a vast array of lingerie without the need to visit a physical store. You’ll find a wide range of styles, fabrics, and colors, with new lingerie arrivals added weekly, ensuring a fresh and updated selection. Saks is an ideal destination for discovering both luxury lingerie and high-quality everyday pieces.
Fleur du Mal Untie Me Nightie slip, a luxurious and elegant silk slip perfect for special nights or bridal lingerie.
Kiki De Montparnasse Tous Les Jours G-string, a delicate and sensual lace g-string for everyday luxury.
Wolford
Wolford, renowned for its innovative hosiery, also excels in lingerie, offering bras, underwear, and shaping solutions designed for comfort and versatility. Their online store features a dedicated shaping lingerie category with pieces designed for layering and customized support. From bodysuits that double as outerwear to shaping dresses, Wolford combines fashion and function. Their lingerie is perfect for those seeking sophisticated pieces with a focus on quality and technology.
Wolford Mat De Luxe thong bodysuit, a versatile and shaping bodysuit that can be worn as lingerie or outerwear.
Wolford Forming shaper dress, a shaping slip dress providing a smooth silhouette under clothing.
Spanx
Spanx, a pioneer in shapewear, has become synonymous with confidence-boosting base layers. Founded by a woman, Spanx focuses on creating seamless and invisible shaping lingerie designed to enhance your natural silhouette. Their online store offers a variety of bestsellers, including undetectable thongs and bras with patented technologies. Spanx is the go-to brand for lingerie that makes you feel secure and confident in any outfit.
Spanx Bra-llelujah bra, a comfortable and supportive bra known for its back-smoothing design.
Spanx ExtraOrdinary thong, a seamless thong designed to be invisible under clothing.
Araks
Araks stands out for its vibrant use of color and commitment to sustainable practices. This New York-based brand creates lingerie sets from upcycled fibers, along with luxurious electric-washed silk slips and bras featuring beautiful seaming details. Araks provides detailed fit guides online and offers direct expert contact, ensuring a personalized and informed shopping experience. If you value ethical fashion and appreciate bold colors, Araks is an excellent choice.
Araks Ingrid slip, a luxurious and colorful silk slip showcasing the brand’s vibrant aesthetic.
Araks Grier thong, a matching thong in vibrant blue, highlighting the brand’s signature color palette.
Agent Provocateur
Agent Provocateur, a brand synonymous with luxury and sensuality, was founded in the 90s and remains a leading name in high-end lingerie. Known for its daring and fashion-forward designs, Agent Provocateur offers a range of styles that are both provocative and sophisticated. Their online virtual gallery showcases lingerie on models of all sizes, providing a comprehensive view of fit and style. For those seeking statement lingerie that exudes confidence and allure, Agent Provocateur is the ultimate destination.
Agent Provocateur Mercy bustier top, a luxurious lace bustier showcasing the brand’s opulent style.
Agent Provocateur Lorna briefs, delicate lace briefs completing the luxurious lingerie set.
Cosabella
Cosabella is celebrated for its comfortable and stretchy lace and mesh lingerie, creating a loyal following among those who prioritize ease of wear. Their designs feature minimal padding and maximum comfort, making them ideal for everyday lingerie. Cosabella enhances the online shopping experience with a virtual fitting room where you can schedule appointments with lingerie experts. If comfort and beautiful lace are your priorities, Cosabella is a brand to explore.
Cosabella Forte padded bralette, a comfortable and supportive lace bralette for everyday wear.
Cosabella Soire Italian thong, a lightweight and breathable mesh thong for comfortable daily wear.
Savage x Fenty
Savage x Fenty, Rihanna’s lingerie brand, champions inclusivity, offering lingerie for all genders, body types, and skin tones. Beyond size inclusivity, Savage x Fenty is known for its bold and trend-forward designs, ranging from lace-trimmed bras to teddies and slips. Their VIP subscription model offers discounted prices and exclusive access, making it a great option for those who regularly purchase lingerie. Savage x Fenty is perfect for those who want to express their individuality and embrace body confidence.
Savage x Fenty Nite Shade padded bra, a bold and stylish lace bra showcasing the brand’s inclusive and trend-forward designs.
Savage x Fenty Nite Shade slip skirt, a matching lace slip skirt for a complete and daring lingerie look.
Nordstrom
Nordstrom is a reliable one-stop shop for lingerie, offering a wide selection of brands in one convenient online location. They stock popular lingerie brands like Skims and Natori, along with a range of other beloved lines, catering to diverse styles and needs. Nordstrom provides virtual fitting services to assist with online purchases, and in-store, they offer tailoring and personal shoppers for a personalized experience. For convenience and variety, Nordstrom is a top choice for lingerie shopping.
Etam Milky chemise, a delicate white lace chemise available at Nordstrom, showcasing their diverse lingerie selection.
Simone Perele Reve tanga, a pink lace tanga available at Nordstrom, highlighting their range of brands.
Natori
Natori is another brand embracing virtual styling, offering complimentary online fit sessions with wardrobe experts. Beyond personalized service, Natori stands out for its commitment to giving back. Through their Natori Gives program, a portion of each online purchase is donated to a charity of your choice. Natori’s lingerie combines elegant designs with a philanthropic aspect, making it a feel-good choice for conscious shoppers.
Natori Cherry Blossom convertible bra, a floral lace bra from Natori, known for elegant designs and charitable initiatives.
Natori Cherry Blossom briefs, matching floral lace briefs completing the elegant lingerie set.
Net-a-Porter
Net-a-Porter is a luxury fashion retailer offering a curated selection of high-end lingerie brands. Their “Editors’ Notes” section provides valuable insights into brands, fits, fabrics, and styling tips, acting as a helpful guide for navigating their extensive collection. Net-a-Porter also highlights low-stock items, giving shoppers an inside look at popular and trending pieces. For luxury lingerie shopping with expert guidance, Net-a-Porter is an excellent online destination.
Olivia Von Halle Issa nightdress, a luxurious silk nightdress available at Net-a-Porter, representing their high-end lingerie selection.
Dolce & Gabbana tulle and lace briefs, luxury designer briefs from Net-a-Porter’s curated collection.
Cuup
Cuup focuses on providing well-fitting bras and underwear with a simplified sizing system and free shipping on orders over $75. They offer a range of styles in neutrals, bright colors, and playful prints, catering to various preferences. Cuup’s extensive size range and consistent customer satisfaction make it a popular choice for those seeking reliable and comfortable everyday lingerie. If finding the right fit is your priority, Cuup is worth exploring.
Cuup the Plunge bra, a supportive and well-fitting bra from Cuup, known for its simplified sizing.
Cuup the bikini, matching bikini-style underwear from Cuup, completing the comfortable lingerie set.
Negative Underwear
Negative Underwear, a woman-founded and operated brand, focuses on simplifying women’s intimates. They prioritize comfort, quality, and function in their minimalist designs, wear-testing all undergarments for optimal fit. Negative Underwear is also size-inclusive, offering bras and bralettes up to DDD-G cup in their popular styles. For those who appreciate minimalist aesthetics and prioritize comfort and fit, Negative Underwear is a brand to consider.
Negative Sieve bra, a minimalist mesh bra from Negative Underwear, known for comfort and function.
Negative Sieve thong, a matching minimalist mesh thong, completing the comfortable and functional lingerie set.
Amazon
Amazon offers an incredibly vast selection of lingerie, sleepwear, and loungewear, with options for every style and budget. The convenience of fast delivery and a wide price range makes Amazon a practical choice for everyday lingerie needs. You can find everything from flirty lingerie to basic underwear and classic brands like Calvin Klein. For sheer variety and convenience, Amazon is a go-to destination for lingerie shopping.
Hanky Panky lace cami, a delicate lace camisole available on Amazon, showcasing their wide selection.
Calvin Klein Motive thongs, classic and comfortable thongs available on Amazon, highlighting brand variety.
Intimissimi
Intimissimi offers silk and lace basics with sophisticated and understated designs that rival higher-priced luxury brands. They curate collections of essential pieces online and maintain control over production by manufacturing around 90% of their products in their own factories. Intimissimi is ideal for those seeking elegant, high-quality lingerie basics at a more accessible price point.
Intimissimi lace and silk top, an elegant silk top with lace trim, showcasing the brand’s sophisticated basics.
Intimissimi lace-trim silk shorts, matching silk shorts with lace trim, completing the elegant and comfortable set.
Shopbop
Shopbop aims to be a destination for style inspiration, offering a curated selection of clothing and accessories, including a diverse range of lingerie. Their lingerie collection spans romantic separates, comfortable basics, and stylish bodysuits. Shopbop’s personalized recommendations and diverse brand selection make it easy to discover new lingerie pieces that match your style. If you appreciate curated fashion and personalized shopping experiences, Shopbop is a great online lingerie destination.
Bluebella Clea chemise, a romantic lace chemise available at Shopbop, showcasing their diverse lingerie styles.
Coucou thongs, comfortable and colorful thongs available at Shopbop, highlighting their range of basics.
Ssense
Ssense is known for its collaborations with independent designers and exclusive online offerings. Their lingerie selection ranges from ethereal and athletic to edgy, reflecting a modern and confident femininity. Ssense is a destination for discovering unique and fashion-forward lingerie pieces that express individuality and contemporary style.
Anine Bing lace bra, a delicate black lace bra from Ssense, showcasing their curated selection of indie designers.
Baserange Crescent briefs, minimalist beige briefs from Ssense, highlighting their range of unique and modern styles.
Eres
Eres, a Parisian brand, offers a complete wardrobe of intimates with a chic French aesthetic, encompassing beachwear, lingerie, and loungewear. Their mesh and lace sets are known for their dreamy and minimalist designs, embodying effortless French style. Eres is perfect for those seeking sophisticated, high-quality lingerie with a touch of Parisian elegance.
Eres Fuseau bra, a sophisticated black lace bra from Parisian brand Eres, known for minimalist French style.
Eres Ganse briefs, matching black lace briefs, completing the sophisticated French lingerie set.
Journelle
Journelle, a luxury lingerie boutique based in New York, aims to elevate the lingerie shopping experience. They curate a fashion-focused collection from diverse lingerie designers, emphasizing fit and style. Journelle’s in-house brand is also noteworthy, offering beautiful and well-crafted lingerie pieces. For a luxurious and curated lingerie shopping experience, Journelle is a top online destination.
Journelle Charlotte robe, a luxurious silk robe from Journelle, showcasing their focus on luxury lingerie.
Journelle Romy bodysuit, a stylish black lace bodysuit, highlighting Journelle’s fashion-forward lingerie selection.
Bergdorf Goodman
Bergdorf Goodman offers a curated selection of editor-favorite lingerie brands, perfect for indulging yourself or finding a special gift. You’ll discover elegant brands like Kiki De Montparnasse and Simone Perele, among others. Bergdorf Goodman is a go-to for luxury lingerie shopping, especially for special occasions like bachelorette parties or anniversaries.
Kiki De Montparnasse Dahlia soft bra, a luxurious lace soft bra available at Bergdorf Goodman, known for editor-approved lingerie.
Simone Perele Reve tanga, a delicate pink lace tanga also available at Bergdorf Goodman, highlighting their curated brand selection.
Neiman Marcus
Neiman Marcus offers a comprehensive lingerie department, catering to both everyday basics and more luxurious and seductive styles. They stock a wide range of brands, from everyday essentials like Third Love and Commando to shapewear experts like Spanx. Neiman Marcus simplifies lingerie shopping with its extensive online selection, making it easy to stock up on all your lingerie needs.
Christina Lingerie Bijoux chemise, a luxurious silk chemise available at Neiman Marcus, showcasing their range of elegant styles.
ThirdLove All Day bra, a comfortable and supportive everyday bra available at Neiman Marcus, highlighting their selection of basics.
Finding the perfect lingerie online has never been easier with this diverse range of retailers. Whether you prioritize comfort, luxury, sustainability, or trend-setting style, there’s an online lingerie destination perfectly suited to your needs. Explore these top spots and discover beautiful pieces that make you feel confident and empowered every day.
