Times Square, a name synonymous with the dazzling energy of New York City, is famously known for its bright lights, bustling crowds, and New Year’s Eve celebrations. But Where Is Times Square exactly? This iconic landmark is located in Midtown Manhattan, at the junction of Seventh Avenue, 42nd Street, and Broadway. More than just a street intersection, Times Square is the vibrant heart of the Theatre District, roughly bordered by Sixth and Eighth Avenues to the east and west, and 40th and 53rd Streets to the south and north.
Originally known as Long Acre Square, this area in the 1890s carried a less glamorous reputation as a hub for illicit activities. However, earlier in the 19th century, it functioned as both a commercial and residential neighborhood. The transformation began in 1904 when it was renamed Times Square in honor of The New York Times. The newspaper established its new headquarters in the Times Tower, right in the square. Interestingly, the Times quickly outgrew this tower by 1913, but the name “Times Square” stuck, forever changing the identity of this pivotal location.
Panoramic view of Times Square illuminated with billboards at night
The square swiftly evolved into the go-to place for New Yorkers to ring in the New Year. The tradition that started in 1907, with The New York Times lowering a large glass ball from its flagpole at midnight on New Year’s Eve, has become a globally recognized spectacle. Over the years, the technology behind the Times Square ball drop has become increasingly sophisticated, with live television broadcasts sharing the electrifying experience with millions across the United States and beyond.
As the 20th century dawned, 42nd Street and the surrounding area witnessed the rise of numerous grand theaters. By the 1910s, Times Square and Broadway had solidified their status as perhaps the most renowned entertainment district in the nation. This was partly due to its central location and the convenience offered by a large subway station situated beneath it. It was during this era that Times Square earned its famous nickname, “Crossroads of the World,” reflecting its dynamic intersection of people, cultures, and entertainment. Furthermore, Broadway became deeply intertwined with American theatre, especially musical theatre, further cementing Times Square’s cultural significance.
The Great Depression brought challenges to Times Square. Legitimate theaters began to close, often being converted into movie houses. As the 20th century progressed, the area unfortunately declined, becoming increasingly seedy. By the 1960s and 70s, Times Square was notorious as a center for adult entertainment and a haven for crime. However, the 1990s marked a turning point. Times Square underwent a significant resurgence, largely attributed to the advocacy of Mayor Rudy Giuliani and substantial investments from companies like Disney. This revitalization brought in large, tourist-friendly stores, renovated theaters, and new restaurants, transforming the square into a safer and more welcoming destination.
Bright billboards advertising Broadway shows in Times Square
Times Square has long been at the forefront of innovation in large-scale electric signage and advertising in America. This prominence was amplified with the introduction of neon signs in the 1920s. In 1928, the Times introduced its iconic “zipper,” utilizing approximately 14,800 light bulbs to display moving headlines. Among the square’s legendary signs were a giant coffee cup emitting real steam and a cigarette advertisement featuring a man blowing steam-generated smoke rings. Since the late 20th century, regulations have mandated that tenants in Times Square buildings display eye-catching signs. Consequently, the area remains an electrifying, visually stimulating spectacle, a constant “feast for the eyes”. So, next time you wonder where is Times Square, remember it’s not just a location on a map, but a vibrant symbol of New York City’s enduring spirit and energy.
